"Last year, the makers of Brylcreem in Britain dropped its longstanding 'A little dab'll do ya' slogan for the supposedly more hip 'Control yourself'."

from The Wall Street Journal, December 26, 1995

"Just say no!" Nancy Reagan

   In Control:              Not in Control:

   "Strong and Silent"      "Wild and Crazy Guys"

   The Terminator           Pauly Shore

   Die Hard                 Woody Allen

   Lethal Weapon            Joe Pesci (sometimes)

   Rambo                    Pee Wee Herman

   Rocky                    RuPaul

   "Man of Steel"           Jimmy Olson

   Lone Ranger              Tonto

   Jesus                    Judas